Deep Cultural Understanding
We help you connect with Vietnam's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Vietnam Tourism Consulting
With decades of expertise in Vietnam tourism consulting, our firm offers comprehensive strategies that help businesses excel in Vietnam's dynamic tourism market. Leveraging a hands-on support approach, we guide you through the complexities of the industry, ensuring sustainable growth and a competitive edge.
Vietnam Macroeconomic Overview
Vietnam’s tourism sector recorded 21.2 million international arrivals in 2025, marking a 20.4% year‑on‑year increase, with tourism services exporting 15.22 billion USD (24.4% growth). This contributed to services sector value‑added growth of 8.62% and accounted for 51.08% of overall economic growth.
In the first half of 2026, tourism continued to expand, with international arrivals reaching 12.3 million, up 14.9% year‑on‑year. Tourism services exports totaled 9.0 billion USD in that period, representing 51.7% of total services exports and growing by 18.1%.
Tourism’s share of GDP has been stable between 6–8% annually during 2021–2025. Revenue from accommodation and food services in 2025 reached 843.1 trillion VND (14.6% increase), while travel services revenue was 93.9 trillion VND (20.2% growth).
Vietnam's tourism sector in 2025 recorded international arrivals of
21.2 million
Source: Socio-economic situation in the fourth quarter and 2025 – National Statistics Office of Vietnam
Our Tourism Expertise in Vietnam
Vietnam’s tourism landscape encompasses a rich tapestry of attractions, including cultural heritage sites, vibrant cities, pristine beaches, lush national parks, and bustling local markets. Our Tourism Consulting in Vietnam offers insights into key sectors such as eco-tourism, cultural tourism, culinary tourism, adventure tourism, wellness tourism, business tourism, luxury tourism, religious tourism, medical tourism, cruise tourism, rural tourism, historical tourism, community-based tourism, wildlife tourism, and sports tourism.
We delve into emerging tourism trends in Vietnam, such as the surge in sustainable travel, the rise of digital nomadism, and the growing demand for personalized travel experiences. Our consulting services are tailored to align with these evolving trends, ensuring that businesses can capitalize on current market dynamics and anticipate future shifts. By leveraging local expertise and global insights, we assist clients in identifying strategic opportunities and overcoming challenges within the tourism sector.
Our comprehensive approach to Tourism Consulting in Vietnam is designed to support clients in achieving robust growth and competitive advantage. By focusing on niche sectors like eco-tourism and wellness tourism, we provide detailed market analysis, strategic planning, and innovative solutions. Collaborating closely with stakeholders, we aim to foster sustainable development, ensuring that tourism remains a pivotal economic driver while preserving cultural and natural heritage for future generations.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Vietnam's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Tourism Insight into Stronger Decisions in Vietnam
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Tourism projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Tourism market research, delivering valuable insights and actionable recommendations in Vietnam to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Tourism Strategic Planning services in Vietnam, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Tourism Market Entry Strategy solutions in Vietnam, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Tourism Merger and Acquisitions advisory in Vietnam, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Tourism Value Chain Analysis in Vietnam, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Tourism Competitive Benchmarking services in Vietnam, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Tourism Distribution and Strategic Partnership solutions in Vietnam, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Tourism Consumer Behavior Analysis services in Vietnam, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
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Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
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Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
Download Whitepaper
Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
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The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Destination Marketing Strategy Development
National tourism board — ambitious growth targets
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Challenge
The client aimed to revitalize the image of several key tourist destinations and increase visitor numbers by 25% over three years.
Our Intervention
Our team conducted comprehensive market research, developed targeted marketing strategies, and collaborated with local stakeholders to enhance promotional efforts.
Key Recommendations
We advised the implementation of a digital marketing campaign, partnerships with international travel agencies, and infrastructure improvements to elevate visitor experience.
Projected Business Impact
Visitor numbers to the targeted destinations increased by an estimated 22% in two years. Marketing ROI improved by 30%, showing substantial progress toward the client's goals.
Eco-Tourism Initiative Planning
Regional tourism authority — sustainable development focus
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Challenge
The tourism authority sought to develop eco-tourism sites while preserving natural habitats and ensuring community involvement.
Our Intervention
We assessed potential eco-tourism sites, engaged with local communities, and crafted a sustainable tourism model to balance development and conservation.
Key Recommendations
Our recommendations included community-driven tour packages, strict environmental guidelines, and collaboration with NGOs for ecological preservation.
Projected Business Impact
The initiative led to a 40% increase in eco-tourism visits, with community income rising by 15%. Environmental impact assessments confirmed preservation of key habitats.
Travel Experience Enhancement Program
Private tourism venture — expanding service offering
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Challenge
The client needed to enhance the overall visitor experience to differentiate from competitors and increase repeat bookings by 35%.
Our Intervention
Our consultants redesigned the customer journey, integrated feedback mechanisms, and launched personalized service initiatives across touchpoints.
Key Recommendations
We suggested investment in digital platforms for personalized itineraries, training for service staff, and continuous feedback loops for service improvement.
Projected Business Impact
Customer satisfaction scores increased by 28% over twelve months, contributing to a 31% rise in repeat bookings and improved brand perception.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Vietnam.
Frequently Asked Questions
What does a market study in Vietnam tourism include? +
A market study in Vietnam tourism involves demand analysis, competitor benchmarking, and regulatory review. It assesses traveler demographics, tourism trends, and local regulations to identify opportunities for businesses. The study includes field interviews and surveys to gather insights directly from tourists and industry stakeholders.
Why is a feasibility study vital before entering Vietnam's tourism market? +
A feasibility study is crucial as it evaluates economic, technical, and legal aspects of entering Vietnam's tourism market. It involves market potential analysis, cost estimation, and risk assessment. By examining these components, businesses can make informed decisions and strategically plan their market entry to maximize success and minimize risks.
How is market size assessed in Vietnam tourism consulting? +
Market size assessment involves analyzing tourism data, such as visitor numbers, spending patterns, and growth rates. It includes demographic segmentation and demand forecasting. By compiling data from government reports and industry surveys, businesses can determine market potential and scale their offerings to fit the Vietnamese tourism landscape effectively.
How is competitive analysis conducted in Vietnam's tourism sector? +
Competitive analysis is conducted through competitor benchmarking and SWOT analysis. It assesses competitors' market positions, strengths, weaknesses, and pricing strategies. By gathering data from industry reports and direct observations, businesses gain insights into the competitive landscape and can identify opportunities for differentiation in Vietnam's tourism market.
What is involved in a benchmark study for tourism in Vietnam? +
A benchmark study involves evaluating tourism performance metrics against industry standards. It includes analyzing guest satisfaction, service quality, and operational efficiency. By comparing these benchmarks with regional competitors, businesses can implement best practices and optimize their operations to enhance their competitive advantage in Vietnam's tourism industry.
CONTACT US
Speak to advisors that have experience in the Vietnam Tourism market
info@marketresearchsoutheastasia.com600 N Bridge Rd, #13-06, Singapore 188778
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