Deep Cultural Understanding
We help you connect with Vietnam's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Vietnam Market Research Consulting
With deep expertise in Vietnam's market research consulting, our firm empowers clients to navigate the competitive landscape. Leveraging decades of experience and a global reach, we provide hands-on support, helping businesses thrive with tailored insights and strategies in Vietnam's dynamic market.
Vietnam Macroeconomic Overview
Vietnam’s economy presents a favorable backdrop for the market research sector, with GDP expanding by 8.02 % in 2025, driven by strong outputs in manufacturing, exports, domestic consumption, and digital adoption.
The services sector, which includes activities closely related to market research, grew by 8.62 % in 2025, contributing over 51 % of overall economic value‑added growth.
Foreign direct investment reached US $38.42 billion in registered capital (US $27.62 billion disbursed), and international visitor arrivals totaled approximately 21.2 million in 2025, reinforcing demand for business intelligence and market insights.
Vietnam's GDP is projected to expand by
8.02%
Source: Market Research Vietnam | Business Consulting Firm
Our Market Research Expertise in Vietnam
Vietnam's market research landscape is increasingly vibrant, driven by sectors such as technology, finance, retail, and healthcare. Our Market Research Consulting in Vietnam offers deep insights into agriculture, automotive, education, energy, and hospitality, among others. By understanding each sector's unique dynamics, we guide clients to informed decisions, ensuring competitive advantages.
Keeping pace with trends like digital transformation, sustainable practices, and consumer behavior shifts, our tailored strategies in Vietnam deliver precise, actionable intelligence. Industries such as telecommunications, pharmaceuticals, construction, and logistics benefit from our expertise. We specialize in leveraging data analytics and innovative methodologies to unlock growth potentials.
In a rapidly evolving market, challenges in sectors such as manufacturing, tourism, media, and gaming require bespoke solutions. Our Vietnam Market Research Consulting excels in identifying opportunities and mitigating risks. Through comprehensive analysis and strategic insights, we empower decision-makers to navigate complexities with clarity and confidence.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Vietnam's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Market Research Insight into Stronger Decisions in Vietnam
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Market Research projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Market Research market research, delivering valuable insights and actionable recommendations in Vietnam to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Market Research Strategic Planning services in Vietnam, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Market Research Market Entry Strategy solutions in Vietnam, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Market Research Merger and Acquisitions advisory in Vietnam, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Market Research Value Chain Analysis in Vietnam, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Market Research Competitive Benchmarking services in Vietnam, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Market Research Distribution and Strategic Partnership solutions in Vietnam, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Market Research Consumer Behavior Analysis services in Vietnam, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
Download Whitepaper
Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
Download Whitepaper
Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
Download Whitepaper
Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
Download Whitepaper
The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Market Entry Strategy for Consumer Goods
Vietnamese retail conglomerate — expanding across Southeast Asia
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Challenge
The client aimed to expand their consumer goods offerings in Vietnam, requiring insights into market trends and consumer behavior.
Our Intervention
We conducted comprehensive market research that included consumer surveys, competitor analysis, and distribution channel assessments.
Key Recommendations
We suggested focusing on digital sales channels and local partnerships to enhance market penetration, alongside promotional strategies targeted at young consumers.
Projected Business Impact
The client achieved a 15% increase in market share over 12 months, and optimized supply chain costs by 10%, aligning with typical outcomes in this sector.
Competitor Analysis for Tech Startups
Vietnamese FinTech startup — seeking regional competitive edge
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Challenge
Facing intense competition, the startup required a detailed analysis to identify potential gaps and opportunities in the market.
Our Intervention
Our team performed a thorough competitor benchmarking, together with customer feedback analysis and market segmentation studies.
Key Recommendations
We recommended strategic pricing adjustments and enhancements in product features to differentiate the client from competitors.
Projected Business Impact
Typical outcomes include a 20% increase in customer acquisition rate and a 5% reduction in marketing costs within the first year.
Brand Perception Optimization for Automotive Sector
Vietnamese automotive manufacturer — focusing on electric vehicles
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Challenge
The client needed to improve brand perception to increase sales of their new electric vehicle lineup in the growing market.
Our Intervention
We executed focus groups and brand perception surveys, complemented by an analysis of social media sentiment and advertising effectiveness.
Key Recommendations
Our suggestion was to focus on sustainability messaging and to collaborate with eco-friendly influencers to enhance brand visibility.
Projected Business Impact
Illustrative results include a 30% increase in brand engagement metrics and a 12% boost in sales following the implementation of our strategies.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Vietnam.
Frequently Asked Questions
What does a market study in Vietnam involve? +
A market study in Vietnam involves analyzing consumer behavior, market demand, and competitor landscapes. Methods include surveys, focus groups, and data analysis. It also looks at economic indicators and cultural factors that affect purchasing decisions, providing insights into potential opportunities and challenges in the market.
Why is a feasibility study crucial before entering Vietnam? +
A feasibility study is crucial as it assesses the viability of your business idea in the Vietnamese market. It examines market potential, regulatory requirements, and financial projections. Key methods include SWOT analysis, cost-benefit analysis, and stakeholder interviews, helping to identify risks and align strategies accordingly.
How is market size assessed in Vietnam? +
Market size in Vietnam is assessed through a combination of primary and secondary research. This includes collecting data from government statistics, industry reports, and direct surveys. Analysts also consider trends in consumer spending, economic conditions, and technological advancements to estimate current and future market dimensions.
How is a competitive analysis conducted in Vietnam? +
A competitive analysis in Vietnam involves evaluating key market players through benchmarking. This includes assessing price strategies, distribution channels, and product offerings. Additionally, field interviews and consumer surveys are conducted to understand competitors' strengths and weaknesses, enabling businesses to position themselves effectively.
What components are included in a regulatory review for Vietnam? +
A regulatory review for Vietnam includes analyzing legal requirements, compliance standards, and industry-specific regulations. This involves examining licensing processes, intellectual property laws, and environmental regulations. Understanding these components is essential for aligning business operations with local legal frameworks, mitigating potential legal risks.
CONTACT US
Speak to advisors that have experience in the Vietnam Market Research market
info@marketresearchsoutheastasia.com600 N Bridge Rd, #13-06, Singapore 188778
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