Deep Cultural Understanding
We help you connect with Thailand's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Thailand Market Research Consulting
With decades of experience in Thailand's market research consulting, our firm excels in helping clients navigate the competitive landscape with a comprehensive range of services. Our hands-on support approach ensures tailored strategies for growth, backed by our extensive global reach and deep regional insights.
Thailand Macroeconomic Overview
Thailand’s economy is expected to grow at an average of approximately 2.8 % per year during 2025–2027, supported by a rebound in tourism, increased private consumption, public spending, and digital economy investments.
The management consulting and market research segment in Thailand, covering services such as market research consulting, is valued at about USD 1.95 billion in 2025, with projections indicating growth to USD 2.07 billion in 2026, at a compound annual growth rate (CAGR) of 5.54 % through 2031.
Growth in remote and virtual consulting is forecast to rise at around 5.88 % CAGR, while digital transformation services lead with approximately 26 % of consulting revenue, followed by risk and compliance services seeing fastest expected growth
Thailand's consulting market is projected to grow annually at a rate of
5.54%
Source: Thailand Industry Outlook 2025-2027 | Bank of Ayudhya
Our Market Research Expertise in Thailand
In Thailand, the market research landscape is evolving rapidly, driven by sectors like retail, technology, healthcare, finance, automotive, agriculture, tourism, energy, logistics, telecommunications, education, real estate, pharmaceuticals, e-commerce, and manufacturing. Our expertise in Market Research Consulting empowers clients to navigate these dynamic sectors effectively, offering insights into consumer behavior, competitive analysis, and emerging market opportunities.
Trends such as digital transformation, data-driven strategies, sustainability, personalization, and AI integration are reshaping how businesses operate in the market research sector. Our firm is uniquely positioned to guide clients through these changes, helping them leverage the latest technologies and methodologies to stay ahead of the curve.
Through our Thailand Market Research Consulting services, we deliver tailored solutions that align with our clients' strategic objectives. Our comprehensive approach ensures data accuracy and actionable insights, enabling informed decision-making in a complex market environment. We focus on sustainable growth and long-term success for our clients.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Thailand's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Market Research Insight into Stronger Decisions in Thailand
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Market Research projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Market Research market research, delivering valuable insights and actionable recommendations in Thailand to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Market Research Strategic Planning services in Thailand, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Market Research Market Entry Strategy solutions in Thailand, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Market Research Merger and Acquisitions advisory in Thailand, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Market Research Value Chain Analysis in Thailand, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Market Research Competitive Benchmarking services in Thailand, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Market Research Distribution and Strategic Partnership solutions in Thailand, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Market Research Consumer Behavior Analysis services in Thailand, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Yanika Assavaboonsathien
Director
Strategy Development, Operating Model Transformation & Organisational Performance
Julatis Phumchan
Senior Consultant
Strategic Planning, Market Analysis & Project Management
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Yanika Assavaboonsathien
Director
Strategy Development, Operating Model Transformation & Organisational Performance
Julatis Phumchan
Senior Consultant
Strategic Planning, Market Analysis & Project Management
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
Download Whitepaper
Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
Download Whitepaper
Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
Download Whitepaper
Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
Download Whitepaper
The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Consumer Insights Development — Thailand FMCG Market
Leading FMCG Company — nationwide retail presence
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Challenge
The client faced declining market share due to evolving consumer preferences and needed comprehensive insights to realign their product strategy. Competitor actions and market dynamics exacerbated the challenge. Accurate data collection was crucial to responding effectively.
Our Intervention
We executed a layered market analysis, utilizing survey techniques, focus groups, and data analytics to uncover consumer behavior trends. Our team assessed competitor positioning and integrated secondary data sources. Detailed segmentation highlighted untapped opportunities for differentiation.
Key Recommendations
We advised a dual-focus strategy emphasizing product innovation aligned with consumer demands while optimizing marketing channels for greater reach. The implementation included creating pilot projects for new product lines. A structured feedback loop was established to ensure responsiveness.
Projected Business Impact
The client achieved a 15% increase in market share within 18 months and reduced time-to-market for new products by 30%. Marketing ROI improved through targeted campaigns, reflecting industry benchmarks in the Thai FMCG sector.
Market Entry Strategy — Thailand E-Commerce Sector
Global Tech Startup — entering Southeast Asian markets
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Challenge
The client wanted to penetrate the competitive Thai e-commerce sector but lacked local market knowledge. Regulatory complexities and cultural nuances posed significant hurdles. Securing partnerships with local players was identified as a vital need.
Our Intervention
Our approach involved comprehensive market mapping, competitor benchmarking, and regulatory assessments. We engaged with local stakeholders, facilitated introductions, and provided cultural orientation sessions. The strategy emphasized adaptive marketing and localization.
Key Recommendations
We recommended focusing on niche segments to avoid direct competition with established players and advised forming joint ventures with local e-retailers. Continuous monitoring and localized content creation were also essential. We stressed the need for agility in operations.
Projected Business Impact
Within 12 months, the client captured a 5% share of select niche markets, surpassing initial targets. Strategic partnerships led to expedited regulatory approvals, and localization efforts increased user engagement by 40%, aligning with the Thai e-commerce growth trajectory.
Customer Experience Optimization — Thai Financial Services
Regional Banking Group — assets exceeding USD 5 billion
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Challenge
The client was experiencing diminishing customer retention rates due to outdated service delivery models and growing digital competition. Internal silos impaired the ability to respond swiftly to customer feedback. Streamlining and digital transformation were crucial.
Our Intervention
We conducted a comprehensive audit of existing processes, mapped customer journeys, and identified pain points. Cross-functional workshops facilitated synergy and idea generation. We leveraged digital tools and data analytics to propose a streamlined, feedback-driven service model.
Key Recommendations
Recommendations focused on enhancing digital interfaces, integrating CRM systems, and adopting a client-centric approach. We suggested a phased rollout of digital platforms and tailored training for staff. Regular performance reviews and customer feedback loops were emphasized.
Projected Business Impact
The intervention led to a 20% improvement in customer retention within the first year and a 25% increase in digital transactions. Operational efficiency improved by 15%, reflecting a broader trend in Thai financial services towards digital transformation.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Thailand.
Frequently Asked Questions
What does a market study in Thailand involve? +
A market study in Thailand involves analyzing current market trends, customer preferences, and demographic data. It includes demand analysis, competitor benchmarking, and regulatory review to understand market dynamics. The goal is to provide insights into opportunities and challenges within the Thai market.
Why is a feasibility study important for Thailand's market entry? +
A feasibility study is crucial for entering Thailand's market as it evaluates the potential success of a new venture. It involves assessing economic, technical, and legal aspects, including market demand, local regulations, and operational capacity. This process helps in making informed decisions and minimizing risks.
How is market size assessed in Thailand? +
Assessing market size in Thailand involves analyzing historical sales data, economic indicators, and consumer trends. It includes segmentation of target audiences and demand forecasting. By understanding market capacity and growth potential, businesses can tailor their strategies to effectively penetrate the Thai market.
How is a competitive analysis conducted in Thailand? +
Conducting a competitive analysis in Thailand requires identifying key competitors and analyzing their market positions, strengths, and weaknesses. It involves reviewing competitor strategies, pricing models, and customer engagement. This analysis helps businesses refine their approaches to gain an advantage in the local market.
What is included in a benchmark study in Thailand? +
A benchmark study in Thailand includes comparing business processes and performance metrics with industry leaders. It involves data collection, field interviews, and performance gap analysis. By understanding best practices, companies can improve their strategies and align with market expectations in Thailand.
CONTACT US
Speak to advisors that have experience in the Thailand Market Research market
info@marketresearchsoutheastasia.com600 N Bridge Rd, #13-06, Singapore 188778
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