Turning Southeast Asia Market Research into Strategic Business Advantage
Market Research Southeast Asia combines regional market knowledge with international consulting expertise to support companies, investors, institutions, and public sector organisations in making informed decisions across Southeast Asia’s diverse and fast-changing markets.
As Southeast Asia continues to grow and transform, organisations need more than broad regional data. They need clear insight into customer demand, competitor positioning, regulatory direction, sector dynamics, partnership options, investment priorities, and execution realities in each market. We help clients understand where the real opportunity lies and translate market research into practical strategy.
With a team of experienced consultants, strategists, researchers, and sector specialists, we support organisations across market entry studies, feasibility studies, customer research, competitor analysis, demand assessment, market sizing, benchmarking, partner identification, investment assessment, and growth strategy. Whether supporting expansion, investment decisions, or transformation initiatives, we help clients make clearer decisions and build stronger strategies across Southeast Asia.
1982
Founded
20+ Years
Experience in Southeast Asia
500+
Projects completed
in Southeast Asia
10
Southeast Asia countries
covered by our projects
98%
Client repeat rate
/ How we work
We combine regional market research insight with international consulting expertise to help organisations navigate growth, transformation, and investment opportunities across Southeast Asia.
Local Market Understanding
Our team brings practical knowledge of Southeast Asia’s business environments, customer behaviours, sector dynamics, and country-level market differences, helping clients navigate complexity and identify opportunities with confidence.
Global Expertise
As part of Eurogroup Consulting, we bring international consulting standards, structured methodologies, and cross-sector experience tailored to the realities of Southeast Asia’s diverse markets.
Collaborative & Execution-Focused
We work closely with leadership teams to transform market research findings into actionable initiatives, ensuring alignment from insight generation through strategic planning and implementation.
Deep Sector Expertise
Our experience spans healthcare, logistics, mobility, energy, construction, tourism, retail, technology, industrials, consumer goods, and digital ecosystems, enabling sector-specific insights that support measurable results.
Long-Term Strategic Partnership
We focus on building lasting relationships with our clients, supporting their growth, transformation, and strategic priorities as Southeast Asia’s markets continue to evolve.
/ Our Management Team
Our leadership team brings strong regional experience, sector knowledge, and international consulting expertise. They support clients in making clear strategic decisions and driving growth across Southeast Asia.
Damien Duhamel
Market Research, Strategy & Market Expansion Expert in Southeast Asia
Damien Duhamel is a Managing Partner at Eurogroup Consulting and a senior strategy consultant with more than 25 years of experience in Southeast Asia. His expertise spans market research, market entry, M&A advisory, digital transformation, operational improvement, and growth strategy across complex ASEAN markets.
Damien first established a market intelligence firm in Vietnam in 1993 to support multinational companies entering and expanding in the country, before selling the firm in 2000. He later co-founded a boutique consulting firm focused on ASEAN, where he advised multinational corporations and regional enterprises on market strategy, growth, and transformation, helping grow the firm into a 150-person advisory business with 13 offices across Asia, including Vietnam, Thailand, Singapore, Indonesia, Myanmar, the Philippines, and Malaysia. Damien holds a Bachelor’s degree in International Trade from the Royal Melbourne Institute of Technology, an MBA from the University of Chicago Booth School of Business, a Master’s degree in Sustainability from Harvard University, and a Vietnamese Language Certificate from Hanoi University.
Key Areas of Expertise
- ASEAN Market Research & Strategy Consulting
- Market Entry & Expansion Strategy
- M&A Advisory and Commercial Due Diligence
- Operational Efficiency and Growth
- Digital Transformation
Grégoire Virat
Transformation and Digital Innovation Expert in Southeast Asia
Grégoire Virat is a Managing Partner at Eurogroup Consulting with over 25 years of experience, having joined the firm in 1999. His expertise spans complex transformation programs in regulated industries and the public sector, digital innovation, data-driven business models, and international growth strategy across Southeast Asia, the Middle East, and Asia.
Grégoire's early work centered on implementing the European single market, particularly within regulated industries. He later expanded into the public sector, leading numerous state modernization projects through the public transformation practice. In 2015, he took the lead of the digital transformation practice, focusing on digital innovation, data-driven business models, and organizational change in the digital age. Based in Singapore since 2021, he co-heads the international committee, driving the firm's growth in Southeast Asia, the Middle East, and Asia, and supports large corporations, mid-sized companies, and startups in their international growth and transformation efforts.
Key Areas of Expertise
- Market Research and Opportunity Assessment
- Market Entry and Go-to-Market Strategy
- Consumer Behavior Analysis
- Growth Strategy and Partnership Development
- Operational Efficiency and Business Transformation
Mickael Feige
Market Research, Strategy & Growth Consulting Expert in Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting specializing in market research, strategy consulting, and growth advisory across Southeast Asia. With more than 15 years of consulting experience and over a decade living and working in the region, he helps companies gain actionable insights, assess opportunities, and build strategies adapted to Southeast Asia’s diverse markets.
His expertise covers market entry strategy, competitive analysis, consumer behavior research, go-to-market strategy, operational improvement, and business growth planning across industries including automotive, energy, healthcare, and digital transformation. Mickael works with both local and international companies to identify new opportunities, strengthen market positioning, and make data-driven decisions. Mickael graduated from IEP Lyon in 2002 in a program focused on business administration in Asian markets. He also obtained an Executive MBA from INSEAD in 2014.
Key Areas of Expertise
- Market Research and Opportunity Assessment
- Market Entry and Go-to-Market Strategy
- Consumer Behavior Analysis
- Growth Strategy and Partnership Development
- Operational Efficiency and Business Transformation
Jack Fowler
Growth Strategy, Construction & Market Expansion Expert in Southeast Asia
Jack Fowler is a Director at Eurogroup Consulting with more than a decade of experience leading global strategy projects. He specializes in growth strategy, market expansion, and strategic advisory, with strong expertise in the construction and building materials sectors across Southeast Asia and other international markets.
Before joining Eurogroup Consulting, Jack worked at a boutique strategy consulting firm focused on infrastructure and construction across several core verticals. His experience spans Singapore, Myanmar, Saudi Arabia, the UAE, Jordan, Yemen, and the UK, giving him strong exposure to diverse market environments and regional business dynamics. His work supports companies looking to enter, expand, or strengthen their position in fast-growing and complex markets. Jack holds a Master’s degree from the London School of Economics and a Bachelor’s degree from the University of Manchester.
Key Areas of Expertise
- Growth Strategy Development
- Infrastructure and Construction Consulting
- Regional Market Assessment
- Market Entry and Expansion Strategy
- Project Execution Across Diverse Markets
Yanika Assavaboonsathien
Strategy, Operating Model & Transformation Expert in Southeast Asia
Yanika Assavaboonsathien is a Director at Eurogroup Consulting with a decade of experience in management consulting, specializing in strategy development and operating model transformation across Southeast Asia. With a strong focus on ASEAN markets, she has worked across energy, chemicals, construction, infrastructure, and healthcare, helping organizations improve performance, strengthen operations, and build strategies adapted to regional market realities.
Yanika has led complex transformation initiatives, including a comprehensive HR operating model transformation for a major energy company across Southeast Asia. Her work helps businesses streamline operations, redesign organizational structures, and improve workforce management. She holds an MBA in General Management from The Hague University in the Netherlands and a BBA in Business Administration from Assumption University in Bangkok.
Key Areas of Expertise
- Strategy Development
- Operating Model Transformation
- HR Operating Model Transformation
- Energy, Healthcare, Construction & Infrastructure
- Organizational Performance Improvement
Dian Kuncoro
Digital Transformation, Data & Technology Strategy Expert in Southeast Asia
Dian Kuncoro is the Digital Lab Manager at Eurogroup Consulting with 12 years of experience leading digital transformation initiatives across Southeast Asia. His expertise lies in turning innovative ideas into practical digital solutions that deliver measurable business outcomes across multiple industries.
Dian leads projects in web design, motion design, web development, digital marketing, talent acquisition, enterprise growth strategy, and digital operations. He supports businesses in building digital portfolios, improving digital acquisition, strengthening brand presence, and optimizing digital infrastructure and teams. Dian graduated from STIKOM Surabaya in Computer Multimedia.
Key Areas of Expertise
- Digital Transformation from Concept to Execution
- Web Design, Motion Design and Web Development
- Digital Marketing and Customer Engagement
- Digital Acquisition and Growth Strategy
- Digital Infrastructure and Team Management
/ Contact Us
Let’s discuss how we can support your growth strategy in Southeast Asia