About Us
Since its inception in 1982, Market Research Southeast Asia has emerged as a leader in management and strategic advisory, helping businesses thrive in the dynamic markets of Southeast Asia. With over 40 years of experience, we’ve supported clients in gaining a competitive edge and achieving their full potential across this diverse and fast-growing region. Our global network of 3,000 consultants across 32 countries provides expert guidance to major organizations on their transformation journeys.
As a top consulting firm, we offer a wide range of services to help clients navigate industry challenges and accomplish their strategic goals. Our deep understanding of Southeast Asian markets, combined with a commitment to quality, makes us a trusted partner for businesses seeking success in this complex and evolving landscape.
Our team of consultants, strategists, and analysts has the expertise and experience to tackle the intricate issues faced by companies across Southeast Asia. We collaborate with a diverse array of clients, including businesses and government entities, to enhance strategic planning, inform decision-making, and promote sustainable growth through our specialized consulting services.
1982
Founded
20+ Years
Experience in
Southeast Asia
500+
Projects completed
in Southeast Asia
10
Southeast Asia countries
covered by our projects
98%
Client repeat rate
In Southeast Asia
We Have Been Around
With 40 years of experience navigating the dynamic Southeast Asian market, we understand the unique challenges and opportunities it presents. Our deep local insights and proven strategies enable us to generate impactful results for our clients, helping them thrive in this diverse and rapidly evolving region.
We Are Hands On
In Southeast Asia, where the business landscape is diverse and complex, we believe in rolling up our sleeves and working closely with our clients. We are dedicated to collaborating directly with you to develop and implement practical solutions that are tailored to your specific needs and challenges. Our hands-on approach ensures that we not only understand the local context but also drive tangible results together.
We Are Your Boots on the Ground
In Southeast Asia, where local relationships and cultural nuances are key to success, we are actively present in the marketplace. Our team is dedicated to building and leveraging robust networks across the region, working tirelessly to navigate challenges and seize opportunities. By being your boots on the ground, we ensure that we achieve meaningful results tailored to the unique dynamics of each market.
We Have Deep Industry Expertise
With extensive experience executing hundreds of projects across Southeast Asia, we possess a profound understanding of the unique industries and sectors within the region. Our insights into local market dynamics, consumer behavior, and regulatory landscapes empower us to navigate complexities effectively. We know how your products and services resonate with the diverse needs of Southeast Asian markets, ensuring that we deliver tailored solutions that drive success.
We Are Long-Term Partners
In Southeast Asia, building lasting relationships is essential for sustained success. While we are committed to delivering your project successfully, our focus extends beyond the final presentation. We strive to be your long-term partner, collaborating with you to navigate the evolving market landscape, adapt to new challenges, and seize growth opportunities. Together, we can ensure that your initiatives continue to thrive well into the future.
Damien Duhamel
Southeast Asia Market Research & Strategy Consultant with Extensive ASEAN Expertise
Damien Duhamel is a seasoned business leader and strategy consultant with over 25 years of experience in Southeast Asia, specializing in market research, digital transformation, M&A, and growth strategies. He first set up a Market Intelligence firm in Vietnam in 1993 to support the successful entry and growth of multinationals into the country. He sold the firm in 2000.
As the co-founder of a boutique consulting firm with a specific focus on ASEAN, Damien played a pivotal role in advising multinational corporations and regional enterprises on how to navigate the complex business landscapes of Southeast Asian countries. From 2007 to 2022, Damien led the firm’s growth from a small team of four to a 150-strong advisory firm with 13 offices across Asia, including Vietnam, Thailand, Singapore, Indonesia, Myanmar, the Philippines, and Malaysia. His leadership extended beyond strategy development; Damien was instrumental in building a deep understanding of regional markets and providing data-driven insights that helped CEOs make critical decisions. Under his guidance, the firm became a trusted partner for companies looking to accelerate growth, particularly in the emerging and rapidly evolving ASEAN markets. He sold the firm in 2018 and co-led Eurogroup’s ASEAN practice.
Damien’s ASEAN experience is unparalleled, having helped companies during crucial periods such as the 2009 financial crisis, when he bet on Asia’s future by expanding operations into Thailand and Indonesia. His firm’s focus on Southeast Asia allowed clients to tap into local insights, benefiting from his deep knowledge of the regulatory and cultural nuances across ASEAN countries. From market entry strategies to operational efficiency and consumer behavior analysis, Damien’s consultancy provided comprehensive solutions tailored to Southeast Asia’s unique business environment.
Damien holds a Bachelor’s degree in International Trade from the Royal Melbourne Institute of Technology (RMIT), an MBA from the University of Chicago Booth School of Business, and a Master’s degree in Sustainability from Harvard University. He also obtained a Vietnamese Language Certificate from Hanoi University.
Key Areas of Expertise:
- ASEAN Market Research & Strategy Consulting: Offering deep insights into the Southeast Asian market, helping businesses identify growth opportunities and challenges in Vietnam, Thailand, Indonesia, and beyond.
- M&A Advisory in Southeast Asia: Leading M&A deals by scouting acquisition targets, providing due diligence, and advising on post-merger integration across the ASEAN region.
- Market Entry Strategies: Crafting customized market entry plans for foreign companies looking to expand into ASEAN countries, ensuring alignment with local regulations and business dynamics.
- Operational Efficiency and Growth: Optimizing business operations to achieve sustainable growth, with a specific focus on the challenges and opportunities in ASEAN economies.
- Digital Transformation: Guiding businesses through digital transitions in the fast-growing technology sectors of Southeast Asia.
With a proven track record of helping companies successfully expand into ASEAN, Damien’s vast experience and deep regional knowledge make him an invaluable partner for any company looking to grow in Southeast Asia.
Grégoire Virat
Transformation and Digital Innovation Expert in Southeast Asia
Grégoire Virat has been with Eurogroup Consulting since 1999, focusing on leading and structuring complex transformation programs. His early work centered on implementing the European single market, especially within regulated industries. He later expanded his expertise to the public sector, guiding numerous state modernization projects through the public transformation practice.
In 2015, Grégoire took the lead of the digital transformation practice, where he concentrated on digital innovation, data-driven business models, and organizational change in the digital age. His work focuses on helping businesses embrace technological transformation to remain competitive.
Based in Singapore since 2021, Grégoire also co-heads the international committee, driving the firm’s growth in Southeast Asia, the Middle East, and Asia. He supports large corporations, mid-sized companies, and startups in their international growth and transformation efforts, especially in Southeast Asia, where innovation and digital transformation are vital for success.
Key Areas of Expertise:
- Leading complex transformation programs in regulated industries and the public sector.
- Spearheading digital innovation and data-centric transformation projects.
- Developing business models and transforming organizations in the digital era.
- Supporting international growth and transformation for businesses in Southeast Asia and the broader region.
- Advising startups and established companies on growth, innovation, and digital transformation.
Grégoire’s deep experience in digital innovation and organizational transformation makes him an essential partner for businesses in Southeast Asia looking to navigate growth, innovation, and digital challenges.
Mickael Feige
Market Research & Strategy Consulting Expert in Southeast Asia
Mickael Feige is a distinguished partner at Eurogroup Consulting, specializing in market research and strategy consulting with a primary focus on the Southeast Asian region. With over 15 years of experience in delivering impactful solutions, Mickael helps businesses gain actionable insights to expand or solidify their presence across Southeast Asia. Mickael graduated from IEP Lyon in 2002 in a program focusing on business administration in Asian Markets. He obtained his MBA from INSEAD in 2014 (Executive Program).
Having lived and worked in the region for more than a decade, Mickael possesses an in-depth understanding of the Southeast Asian market landscape. His expertise spans multiple key industries, including automotive, energy, healthcare, and digital transformation. He leads projects that focus on market entry strategies, competitive analysis, and consumer behavior research, providing tailored advice to help companies navigate the unique challenges of Southeast Asia’s diverse markets.
Mickael’s leadership in strategic consulting has enabled both local and global companies to streamline their operations, identify new opportunities, and implement effective go-to-market strategies. His work is rooted in a data-driven methodology, ensuring businesses make well-informed decisions based on comprehensive market research.
Key Areas of Expertise:
- In-depth Market Research and Analysis: Identify and analyze sectors and market segments with high growth potential.
- Design Tailored Market Entry Strategies suited to the ASEAN business landscape across various industries both B2B and B2C.
- Consumer Behavior Analysis to help client understand new consumer trends, consumptions patterns and upcoming market disruption.
- Strategic Consulting for Business Growth to support clients with the right growth strategy plans (organic, M&A, partnerships)
- Operational Efficiency to diagnose internal inefficiencies and bottlenecks, and recommend the most optimized operating model and enable business growth
Mickael’s commitment to providing top-tier market research and strategy consulting makes him a go-to expert for businesses aiming to succeed in Southeast Asia’s rapidly evolving markets.
Jack Fowler
Growth Strategy Expert in Southeast Asia
Jack Fowler is a Director at Eurogroup Consulting with over a decade of experience leading global projects. Specializing in growth strategy, Jack has extensive expertise in the construction and building materials sectors. Before joining Eurogroup Consulting, Jack worked at a boutique strategy consulting firm, where he focused on infrastructure and construction across several core verticals.
Having lived and worked in diverse markets, including Singapore, Myanmar, Saudi Arabia, the UAE, Jordan, Yemen, and the UK, Jack has gained valuable insights into local and regional dynamics. His projects have spanned Southeast Asia and beyond, making him a trusted advisor for companies looking to expand in this dynamic region.
Jack holds a Master’s Degree from the London School of Economics and a Bachelor’s Degree from the University of Manchester, further solidifying his background in strategic and operational leadership.
Key areas of expertise:
- Growth Strategy Development: Crafting and implementing growth strategies for the construction and building materials sectors in Southeast Asia.
- Infrastructure and Construction Consulting: Providing deep insights and strategic solutions to navigate the complexities of the construction sector.
- Regional Market Expertise: Leveraging extensive experience in Southeast Asia to drive successful market entry and expansion.
- Project Execution Across Diverse Markets: Leading high-impact projects in Southeast Asia and beyond, with a focus on tailored solutions for local markets.
Jack’s expertise in growth strategy and his regional knowledge make him a key partner for businesses seeking to thrive in the construction and building materials industries across Southeast Asia.
Yanika Assavaboonsathien
Senior Management Consulting Expert in South East Asia
Yanika Assavaboonsathien is a Director with a decade of experience in management consulting, specializing in strategy development and operating model transformation across various industries in Southeast Asia. With a strong focus on ASEAN markets, Yanika has worked extensively in energy, chemicals, construction, infrastructure, and healthcare providing strategic insights and operational improvements for businesses in these sectors.
Recently, Yanika led a comprehensive HR Operating Model transformation for a major energy company, impacting operations across Southeast Asia. Her expertise in transforming complex organizational structures has helped businesses streamline their operations and enhance performance.
Yanika holds an MBA in General Management from The Hague University in the Netherlands, further solidifying her expertise in strategic and operational leadership. She also obtained her BBA in Business Administration from Assumption University in Bangkok.
Key areas of expertise offered by Yanika Assavaboonsathien include:
- Strategy Development: Crafting tailored strategies for businesses to navigate the complexities of the ASEAN market.
- Operating Model Transformation: Leading large-scale transformations to optimize organizational efficiency, with a focus on energy and infrastructure.
- HR Operating Model Transformation: Redesigning HR structures to improve workforce management across Southeast Asia.
- Industry Expertise: Providing consulting solutions across key sectors such as energy, healthcare, construction, and infrastructure.
Yanika’s deep understanding of the South East Asian Market and her strategic approach to business transformation make her a trusted advisor for companies seeking growth and operational excellence in ASEAN.
Dian Kuncoro
Digital Transformation Expert in Southeast Asia
Dian Kuncoro is the Digital Lab Manager at Eurogroup Consulting, with 12 years of experience in spearheading digital transformation initiatives across various industries in Southeast Asia. His expertise lies in turning innovative ideas into practical solutions that deliver significant business outcomes. Dian leads projects such as web design, motion design, and web development, integrating these technical solutions into complex business areas like talent acquisition, digital marketing, and enterprise growth strategies. Dian graduated from STIKOM Surabaya in Computer Multimedia.
Dian’s skill set includes driving digital enablement from the ground up, building profitable digital portfolios, and managing enterprise infrastructure and teams. His work in digital acquisition and growth strategies has enabled businesses in Southeast Asia to optimize their digital operations and achieve sustainable growth in the competitive market.
Key Areas of Expertise:
- Leading digital transformation initiatives from concept to execution in Southeast Asia.
- Overseeing web design, motion design, and web development with a focus on business-driven results.
- Implementing digital marketing strategies to elevate brand presence and customer engagement.
- Crafting digital acquisition and growth strategies tailored to enterprise needs.
- Managing teams and digital infrastructure to ensure operational excellence and talent retention.
Dian’s ability to blend technical expertise with strategic business insights has made him a crucial figure in executing successful digital initiatives at Eurogroup Consulting, particularly in the Southeast Asian market.
