Deep Cultural Understanding
We help you connect with Vietnam's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Vietnam Retail Consulting
With decades of experience in Vietnam's retail consulting landscape, our firm helps clients excel in the competitive market by offering tailored services backed by global insights. Our hands-on support approach ensures businesses thrive in Vietnam's retail sector, adapting to its dynamic environment.
Vietnam Macroeconomic Overview
Total retail sales of consumer goods and services in Vietnam reached VND 7,008.9 trillion in 2025, rising by 9.2 % year‑on‑year at current prices, or 6.7 % in real terms (excluding price effects).
In the first half of 2026, total retail and consumer services revenue stood at approximately VND 3,889.5 trillion, marking a 12.9 % increase compared to the same period in 2025, with June alone up 14.8 % year‑on‑year.
The wholesale and retail trade sector’s value‑added expanded by 8.52 % year‑on‑year in 2025, contributing 10.62 % to overall economic growth; the service sector accounted for 42.75 % of GDP in 2025, up from 42.35 % in 2024.
Vietnam's retail sales rose by year-on-year in H1 2026 by
12.9%
Source: National Statistics Office of Vietnam
Our Retail Expertise in Vietnam
The retail landscape in Vietnam is rapidly evolving, driven by consumer trends and a vibrant market. Key sectors include e-commerce, fashion, electronics, FMCG, luxury goods, and more. Our retail consulting expertise ensures businesses tap into these dynamic opportunities, fostering sustainable growth and resilience.
Emerging trends such as digital transformation, omnichannel retailing, and personalized customer experiences are reshaping Vietnam's retail industry. With insights specific to sectors like grocery, health, and beauty, we guide clients through strategic shifts for optimal success.
Our company offers reliable retail consulting services, addressing challenges in supply chain, inventory management, and customer engagement. We provide tailored strategies across diverse sectors including home appliances, automotive retail, and specialty stores, empowering our clients to lead in this burgeoning market.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Vietnam's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Retail Insight into Stronger Decisions in Vietnam
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Retail projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Retail market research, delivering valuable insights and actionable recommendations in Vietnam to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Retail Strategic Planning services in Vietnam, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Retail Market Entry Strategy solutions in Vietnam, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Retail Merger and Acquisitions advisory in Vietnam, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Retail Value Chain Analysis in Vietnam, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Retail Competitive Benchmarking services in Vietnam, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Retail Distribution and Strategic Partnership solutions in Vietnam, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Retail Consumer Behavior Analysis services in Vietnam, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
Download Whitepaper
Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
Download Whitepaper
Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
Download Whitepaper
Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
Download Whitepaper
The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Market Entry Strategy — Premium Retail Brand Launch
Leading European luxury retailer — market entry in Vietnam
VIEW DETAILHIDE DETAIL
→
Challenge
The client sought to enter the Vietnamese market amid local competition and regulatory complexities. They required strategic insights on consumer behavior, location hotspots, and competitor positioning. The goal was to establish a high-profile presence within 18 months.
Our Intervention
We conducted comprehensive market research, including consumer segmentation and spending patterns. Our team assessed prime retail locations using geospatial analysis and competitive benchmarking. We also provided guidance on navigating regulatory approvals for a seamless launch.
Key Recommendations
A phased market entry was advised, beginning with flagship stores in Ho Chi Minh City and Hanoi. We suggested leveraging digital platforms to build brand awareness prior to physical store openings. Continuous monitoring of market trends and competitor actions was recommended for ongoing adjustment.
Projected Business Impact
Two flagship stores opened within 14 months, achieving 20% higher sales than initial projections. Brand awareness in target demographics increased by 35% within the first six months. Regulatory compliance was achieved with zero delays, ensuring an uninterrupted launch process.
Supply Chain Optimization — National Retail Chain Rollout
Vietnamese consumer electronics retailer — expanding to 100 new locations
VIEW DETAILHIDE DETAIL
→
Challenge
Expanding supply chain capabilities was critical to support the planned rollout of 100 new stores across Vietnam. The existing infrastructure faced bottlenecks due to limited logistics capacity and inventory management inefficiencies. Cost control and delivery reliability were key concerns.
Our Intervention
Our team developed a flexible logistics strategy incorporating regional distribution hubs to enhance coverage. Inventory forecasting models were upgraded with predictive analytics for better demand planning. We facilitated partnerships with local logistics providers to improve delivery speed.
Key Recommendations
Centralizing inventory management through a cloud-based platform was recommended to streamline operations. Diversifying logistics partnerships reduced dependency on any single provider. Regular audits and performance metrics established to continually refine processes and minimize costs.
Projected Business Impact
Inventory turnover improved by 25%, reducing excess stock and freeing up warehouse space. Delivery times decreased by 15%, enhancing customer satisfaction and loyalty. Overall logistics costs were reduced by 18%, contributing significantly to the client's operational budget goals.
Customer Experience Enhancement — E-Commerce Platform Redesign
Vietnamese multi-category online retailer — user base over 3 million
VIEW DETAILHIDE DETAIL
→
Challenge
The existing e-commerce platform faced user engagement challenges and high cart abandonment rates. The client needed to revamp the user interface to enhance navigability and streamline the purchasing process. Ensuring seamless mobile experience was a high priority to engage the expanding customer base.
Our Intervention
We performed an in-depth user experience audit focusing on design efficiency and technical performance. Collaborating with UX designers, we implemented an intuitive interface with simplified navigation paths. Mobile responsiveness testing was conducted to ensure consistent performance across devices.
Key Recommendations
Prioritizing mobile-first design led to recommendations for interface simplification and personalization features. Implementing A/B testing cycles enabled continuous improvement based on user feedback. Enriching content with dynamic product recommendations enhanced user engagement rates.
Projected Business Impact
The redesigned platform led to a 40% decrease in cart abandonment within three months post-launch. Mobile transaction volume increased by 30%, aligning with growing mobile internet usage patterns. User engagement metrics such as session duration and page views improved by over 20%.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Vietnam.
Frequently Asked Questions
What does a market study cover in Vietnam retail consulting? +
A market study in Vietnam retail consulting involves analyzing consumer preferences, evaluating market demand, assessing competitor strategies, and understanding regulatory conditions. It provides insights into the purchasing behaviors of Vietnamese consumers, identifies potential market gaps, and offers strategic recommendations for entry or expansion.
Why conduct a feasibility study before entering Vietnam's retail market? +
Conducting a feasibility study is crucial to evaluating potential success in Vietnam’s retail market. It assesses investment risks, market conditions, operational requirements, legal factors, and financial projections. This study helps businesses estimate profitability and make informed decisions about market entry or development strategies.
How is market size assessed in Vietnam's retail sector? +
Market size in Vietnam's retail sector is assessed through consumer surveys, economic data analysis, and purchasing power statistics. It includes evaluating current sales volumes, consumer demographics, and spending habits. This assessment provides a comprehensive understanding of market potential and helps companies strategize their market presence.
How is a competitive analysis conducted in Vietnam retail consulting? +
In Vietnam retail consulting, competitive analysis involves identifying key market players, understanding their product offerings, and assessing their market positioning. It includes competitor benchmarking, pricing strategy evaluation, and market share analysis, allowing businesses to identify areas for differentiation and strategic advantage.
What is involved in regulatory review for Vietnam retail consulting? +
Regulatory review in Vietnam retail consulting examines compliance with local laws, permits, tax regulations, and industry standards. It involves analyzing legal documentation requirements, addressing potential trade barriers, and ensuring alignment with governmental policies to facilitate smooth market operations and entry strategies.
CONTACT US
Speak to advisors that have experience in the Vietnam Retail market
info@marketresearchsoutheastasia.com600 N Bridge Rd, #13-06, Singapore 188778
FOLLOW US