Deep Cultural Understanding
We help you connect with Vietnam's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Vietnam Real Estate Consulting
With decades of experience, our Vietnam Real Estate Consulting services guide clients through Vietnam's dynamic real estate market. We offer a wide range of strategic solutions, leveraging global insights and hands-on support to help businesses thrive in the competitive real estate sector.
Vietnam Macroeconomic Overview
Vietnam’s real estate sector had a market value of about USD 30 billion in 2025, growing approximately 5.3 % year‑on‑year from 2024 levels, driven by rising GDP, capital formation, and urban transaction volumes.
In 2025, real estate accounted for 19.9 % of Vietnam’s total foreign direct investment, totaling USD 6.26 billion, while contributing around 4.63 % to GDP.
Total GDP growth reached approximately 8.0 % in 2025, with capital formation up 8.7 %, bolstering household purchasing power and enterprise real estate demand.
Foreign direct investment in Vietnam's real estate sector was
19.9%
Source: Statista
Our Real Estate Expertise in Vietnam
In Vietnam, the real estate landscape is dynamic and rapidly evolving, characterized by sectors such as residential, commercial, industrial, hospitality, retail, and mixed-use developments. Emerging trends include smart buildings, sustainable practices, and urbanization that require strategic insights and tailored solutions.
Our Vietnam Real Estate Consulting services provide unparalleled expertise in navigating complexities across sectors like property management, real estate finance, project management, investment advisory, and valuation. We empower decision-makers to achieve scalable growth and optimized resource management.
With in-depth analysis and a robust understanding of the real estate market, our consulting offers strategic planning in commercial leasing, real estate tech integration, land acquisition, infrastructure development, and regulatory compliance, ensuring our clients are at the forefront of industry advancements.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Vietnam's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Real Estate Insight into Stronger Decisions in Vietnam
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Real Estate projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Real Estate market research, delivering valuable insights and actionable recommendations in Vietnam to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Real Estate Strategic Planning services in Vietnam, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Real Estate Market Entry Strategy solutions in Vietnam, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Real Estate Merger and Acquisitions advisory in Vietnam, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Real Estate Value Chain Analysis in Vietnam, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Real Estate Competitive Benchmarking services in Vietnam, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Real Estate Distribution and Strategic Partnership solutions in Vietnam, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Real Estate Consumer Behavior Analysis services in Vietnam, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
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Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
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Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
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Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
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The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Market Entry Strategy — Retail Real Estate Expansion
Vietnamese mid-sized retail chain seeking national growth
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Challenge
The client aimed to expand their retail presence in Vietnam but lacked comprehensive market insights. They were uncertain about the ideal locations for new stores to maximize foot traffic and sales. A precise understanding of demographic and commercial trends was needed.
Our Intervention
Our team conducted an in-depth market analysis focusing on high-potential urban areas in Vietnam. We evaluated consumer behavior patterns, competitive landscape, and regional economic indicators. We also assessed the logistics and supply chain capabilities in targeted locations.
Key Recommendations
We advised prioritizing expansion in Ho Chi Minh City and Hanoi due to high population density and spending power. A phased approach was suggested, starting with flagship stores to build brand visibility. Continuous monitoring of market trends and adjustment of strategy was also recommended.
Projected Business Impact
The client secured prime locations for new stores, achieving a 20% increase in foot traffic within 6 months. They reported revenue growth exceeding 15% in year one, illustrating successful market penetration. In total, store openings led to a 10% increase in nationwide brand recognition.
Real Estate Portfolio Optimization — Mixed-Use Developments
Vietnamese property developer managing a diverse portfolio
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Challenge
The developer sought to enhance the value of their mixed-use developments but faced stagnant growth. Existing assets were underperforming, and there was inadequate clarity on repositioning opportunities. A structured optimization plan was essential to regain competitive advantage.
Our Intervention
We initiated a comprehensive asset performance evaluation and stakeholder analysis across all properties. Using advanced analytics, we modeled scenarios for redevelopment and repositioning. Key areas included retail experience enhancement and integration of sustainable building practices.
Key Recommendations
We recommended increasing the proportion of commercial spaces and incorporating lifestyle amenities to attract diverse tenants. Investment in green technology was also advised to improve environmental credentials. Regular performance assessments were to be conducted to ensure agility in response to market shifts.
Projected Business Impact
Within 12 months, occupancy rates improved by 25%, and tenant satisfaction ratings saw a 30% uplift. The adoption of sustainable practices reduced operational costs by 15%, enhancing the overall portfolio value. The successful repositioning led to an increased market share in Vietnam.
Urban Development Planning — Smart City Initiative
Municipal government of a major Vietnamese city
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Challenge
The municipal government aimed to transform into a smart city but lacked integrated planning and direction. Key challenges were outdated infrastructure and inadequate technological frameworks to support smart solutions. Comprehensive guidance on sustainable urban development was required.
Our Intervention
Our consultants partnered with city planners to design a strategic roadmap focusing on technological integration and sustainability. We facilitated stakeholder workshops and conducted technology readiness assessments. Strategic partnerships were formed with tech firms to pilot innovative solutions.
Key Recommendations
We recommended prioritizing investments in digital infrastructure and promoting public-private partnerships to enhance service delivery. Adoption of IoT technologies was advised to improve traffic management and energy efficiency. Regular review cycles and feedback mechanisms were essential for continuous improvement.
Projected Business Impact
Digital infrastructure upgrades reduced traffic congestion by 18% in the first year and increased energy efficiency by 22%. Pilot projects in IoT implementation showed promising results, setting the stage for broader smart city transformations. This initiative positioned the city as a leader in urban innovation in Vietnam.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Vietnam.
Frequently Asked Questions
What does a market study cover in Vietnam real estate? +
A market study in Vietnam real estate involves demand analysis, client segmentation, and competitor benchmarking. It assesses market trends, potential growth areas, and consumer preferences. The study evaluates economic indicators and regulatory factors that influence property developments, providing a comprehensive overview for informed decision-making.
Why is a feasibility study important in Vietnam real estate? +
A feasibility study is crucial in Vietnam real estate as it measures the viability of a project before initiation. It includes market demand analysis, financial assessment, regulatory review, and risk analysis. Understanding local economic conditions and infrastructure helps investors make informed choices, reducing financial risks and enhancing project success.
How is market size assessed in Vietnam's real estate sector? +
Market size in Vietnam's real estate sector is assessed through data collection on residential and commercial properties. Methods involve demographic analysis, historical sales data, and urban development trends. Analyzing economic forecasts and property transaction volumes aids in estimating growth potential and market opportunities across different regions.
What entails a competitive analysis in Vietnam real estate? +
A competitive analysis in Vietnam real estate examines key market players. It involves competitor benchmarking, studying property offerings, market positioning, pricing strategies, and marketing approaches. Analyzing competitor strengths and weaknesses provides insights into market differentiation and strategic positioning to meet consumer needs effectively.
How is a benchmark study conducted in Vietnam real estate? +
A benchmark study in Vietnam real estate involves analyzing industry standards through field interviews, data collection, and performance comparisons. It evaluates operational efficiencies, financial metrics, and best practices within the property market. This approach helps identify gaps and opportunities, enhancing strategic development and competitive advantage.
CONTACT US
Speak to advisors that have experience in the Vietnam Real Estate market
info@marketresearchsoutheastasia.com600 N Bridge Rd, #13-06, Singapore 188778
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