Deep Cultural Understanding
We help you connect with Vietnam's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Vietnam New Business Development Consulting
With decades of experience in Vietnam's dynamic new business development sector, we help clients excel through tailored consulting services. Our hands-on support approach ensures clients thrive in Vietnam's competitive market, leveraging our global reach and deep local insights for sustainable growth.
Vietnam Macroeconomic Overview
Vietnam’s economy grew by approximately 8.0 % in 2025, supported by strong expansion in the services sector, which contributed 51.1 % of value‑added growth, while industry and construction added 43.6 %, and agriculture around 5.3 % of total growth. This backdrop indicates a dynamic environment for new business development consulting amid robust economic momentum.
During the first half of 2026, GDP growth reached about 8.2 %, accelerating from 7.9 % in the first quarter to 8.4 % in the second quarter. Rapid increases in exports of electronics and computer products (nearly 49 % year‑on‑year) and a 55.9 % rise in registered FDI by mid‑2026 reflect vigorous investment and innovation trends that consulting services can align with.
The National Statistics Office reports that in 2025 nearly 297.5 thousand new and resumed enterprises entered the market—a 27.4 % increase over the prior year—with total registered capital surging by 77.8 %. These figures suggest heightened demand for strategic guidance in market entry and organizational development, making consultation services increasingly relevant.
New and resumed enterprises in Vietnam rose by
27.4%
Source: National Statistics Office of Vietnam
Our New Business Development Expertise in Vietnam
In Vietnam's dynamic New Business Development landscape, industries thrive through innovation and strategic direction. Key sectors such as technology, healthcare, finance, manufacturing, agriculture, energy, logistics, education, tourism, retail, telecommunications, e-commerce, real estate, construction, and pharmaceuticals offer vast potential. These industries are continuously evolving with trends like digital transformation, sustainability, and AI integration shaping the future.
Our company stands at the forefront, providing reliable New Business Development Consulting tailored to Vietnam's diverse market. We equip businesses in these sectors with insights and strategies to navigate emerging trends, leveraging our extensive expertise. This ensures clients achieve sustainable growth, adaptive innovation, and competitive advantage in their respective fields.
By understanding Vietnam's cross-industry shifts, including digital advancements, regulatory changes, and consumer behavior, we craft bespoke consulting solutions. Our services empower decision-makers to align with market realities, optimize operational efficiency, and harness growth opportunities. This strategic approach positions clients for success in an increasingly competitive new business landscape.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Vietnam's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn New Business Development Insight into Stronger Decisions in Vietnam
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various New Business Development projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive New Business Development market research, delivering valuable insights and actionable recommendations in Vietnam to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive New Business Development Strategic Planning services in Vietnam, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert New Business Development Market Entry Strategy solutions in Vietnam, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth New Business Development Merger and Acquisitions advisory in Vietnam, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in New Business Development Value Chain Analysis in Vietnam, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough New Business Development Competitive Benchmarking services in Vietnam, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert New Business Development Distribution and Strategic Partnership solutions in Vietnam, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced New Business Development Consumer Behavior Analysis services in Vietnam, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
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Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
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Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
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Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
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The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Market Entry Strategy — Consumer Goods Expansion
Global consumer goods company — expanding Southeast Asia operations
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Challenge
The client faced uncertainties in navigating local regulations and consumer preferences. The Vietnamese market posed challenges in distribution channel selection and partnership development. Ensuring brand alignment with local culture was also critical.
Our Intervention
We conducted comprehensive market research to identify consumer trends and regulatory landscapes. Local partnership opportunities were analyzed, and potential distribution channels were evaluated for optimal reach. Cultural insights were integrated into branding strategies to ensure effective market positioning.
Key Recommendations
We advised prioritizing partnerships with established local distributors to enhance market penetration. Implementation of a phased entry strategy was recommended to manage risks and adapt to market dynamics. We suggested aligning marketing efforts with cultural festivals to increase brand visibility.
Projected Business Impact
Over a 12-month period, market share increased by 15% in targeted urban areas. Distribution efficiency improved by 30%, reducing lead times significantly. Brand recognition surveys indicated a 25% rise in consumer awareness, exemplifying typical outcomes in the sector.
Digital Transformation — E-commerce Platform Launch
Regional retail chain — market level expansion across ASEAN
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Challenge
The client needed to transition from traditional retail to an integrated e-commerce platform. Navigating digital infrastructure requirements and data security regulations in Vietnam was complex. Enhancing user experience was essential to compete with established players.
Our Intervention
We provided digital infrastructure assessments, focusing on scalable IT solutions and secure payment systems. UX design workshops were organized, incorporating feedback from target demographic groups. Compliance with data protection laws was ensured through tailored policy reviews.
Key Recommendations
We recommended utilizing cloud-based solutions for scalable infrastructure and adopting agile development methods for rapid deployment. Establishing a local cybersecurity team was advised to maintain data integrity. Enhancing the mobile interface was critical to facilitate user engagement.
Projected Business Impact
Within nine months, the client achieved a 40% increase in online sales, with platform traffic doubling. Customer satisfaction scores rose by 20%, reflecting improved user experience. Operational efficiencies typical of e-commerce launches in the region were realized.
Supply Chain Optimization — Agricultural Exports
National agricultural cooperative — expanding export channels
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Challenge
The cooperative faced inefficiencies in logistics for perishable goods bound for international markets. Diverse regulatory requirements across target countries posed additional complexities. Timely delivery and quality assurance were paramount for maintaining client relationships.
Our Intervention
We analyzed the current supply chain processes, focusing on transport and storage logistics. Export compliance audits were conducted to streamline adherence to international standards. Advanced tracking technologies were introduced to monitor shipment conditions in real-time.
Key Recommendations
We advised on restructuring the supply network to include regional consolidation hubs, reducing total transit times. Implementing real-time monitoring systems was recommended to ensure the quality of perishable goods. Strengthening relationships with logistics partners was crucial for maintaining service levels.
Projected Business Impact
Export volumes increased by 25% within the first year, with spoilage rates decreasing by 35%. Compliance errors reduced by 40%, enhancing international client trust. These outcomes typify improvements seen in agricultural export consulting engagements in Vietnam.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Vietnam.
Frequently Asked Questions
What is the purpose of a market entry strategy in Vietnam? +
A market entry strategy in Vietnam helps businesses understand the local landscape through demand analysis, regulatory review, and competitive assessment. It defines the approach to entering the market, addressing factors like customer preferences, distribution channels, and compliance requirements, ensuring a well-informed and strategic presence.
Why conduct a feasibility study before entering Vietnam's market? +
Conducting a feasibility study before entering Vietnam's market evaluates potential success by analyzing economic conditions, technical requirements, and legal aspects. It includes financial projections, risk assessments, and operational needs, offering a comprehensive overview to inform decision-making and increase the likelihood of successful market entry.
How is market size assessed for new businesses in Vietnam? +
Market size in Vietnam is assessed through quantitative and qualitative research methods, including surveys, field interviews, and data analysis. It involves examining consumer demographics, purchasing behavior, and demand trends to provide insights into potential customer bases and revenue opportunities, helping businesses tailor their strategies effectively.
What elements are included in a competitive analysis in Vietnam? +
A competitive analysis in Vietnam includes examining key competitors' strengths, weaknesses, market positioning, and strategic moves. It utilizes competitor benchmarking, customer feedback, and industry trends to identify gaps and opportunities in the market, aiding businesses to develop distinct strategies and enhance competitive advantage.
How is client segmentation used in Vietnam for business growth? +
Client segmentation in Vietnam involves categorizing customers based on demographics, behavior, needs, and preferences. This method employs data analytics and consumer insights to tailor marketing efforts and product offerings, ensuring more personalized engagement, improved satisfaction, and targeted communication, thereby fostering growth and loyalty.
CONTACT US
Speak to advisors that have experience in the Vietnam New Business Development market
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