Deep Cultural Understanding
We help you connect with Vietnam's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Vietnam Food Services Consulting
With decades in Vietnam's food services consulting, we offer hands-on support to help your business excel in this dynamic market. Our experienced team delivers strategic insights, leveraging a global perspective to navigate the complexities of Vietnam's food sector and drive sustainable growth.
Vietnam Macroeconomic Overview
Vietnam’s food services sector recorded value sales of approximately USD 26.6 billion in 2024, with a growth rate of around 7 percent year-over-year, supported by rising living standards and tourism resurgence. In the second quarter of 2026, the accommodation and food service sub‑sector expanded by about 8.05 percent year-on-year, contributing a notable share to overall services growth.
Looking ahead, the Vietnam food services market is expected to expand from roughly USD 24.77 billion in 2025 to USD 45.21 billion by 2031, reflecting a compound annual growth rate (CAGR) of approximately 10.6 percent. This outlook is reinforced by transaction growth—from about 5.05 billion transactions in 2025 to an estimated 7.73 billion by 2031—suggesting that volume, not just price, is driving the sector’s expansion.
The consumer foodservice segment grew by around 5 percent in value terms in 2025, reaching approximately VND 678 trillion, bolstered by a cultural preference for dining out and a rebound in tourism. In broader economic terms, Vietnam’s services sector—which includes food services—grew by about 7.87 percent in Q2 2026, underscoring the sustained contribution of food services to national growth.
Vietnam's food services market is projected to grow at a CAGR of
10.6%
Our Food Services Expertise in Vietnam
Vietnam's food services landscape is evolving rapidly. Spanning sectors such as quick-service restaurants, cafes, catering, food delivery, fine dining, and street food, the market is vibrant. Our company offers strategic insights into these areas, helping you navigate and excel in this dynamic environment.
Current trends indicate a shift towards digitalization, sustainable practices, and innovative cuisine offerings. We provide food services consulting to guide businesses in adapting to these trends, ensuring sustained growth and competitive advantage in Vietnam's bustling market.
By addressing sectors like food distribution, online food platforms, local sourcing, and health-focused dining, we support your strategic planning. Our expert guidance in food services consulting empowers you to make informed decisions, optimize operations, and achieve your goals.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Vietnam's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Food Services Insight into Stronger Decisions in Vietnam
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Food Services projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Food Services market research, delivering valuable insights and actionable recommendations in Vietnam to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Food Services Strategic Planning services in Vietnam, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Food Services Market Entry Strategy solutions in Vietnam, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Food Services Merger and Acquisitions advisory in Vietnam, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Food Services Value Chain Analysis in Vietnam, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Food Services Competitive Benchmarking services in Vietnam, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Food Services Distribution and Strategic Partnership solutions in Vietnam, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Food Services Consumer Behavior Analysis services in Vietnam, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
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Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
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Rising Tides in the East
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Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
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The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Supply Chain Optimization — Fast Food Chain Expansion
Vietnamese quick-service restaurant group — 200+ locations
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Challenge
The client faced inefficiencies in supply chain logistics, impacting delivery speed and costs. Expansion plans required a robust solution to meet increased demand across multiple regions. Existing supply lines lacked the scalability needed for aggressive growth targets.
Our Intervention
We conducted a comprehensive supply chain analysis focusing on logistics, supplier contracts, and inventory management. New processes and technologies were implemented to streamline operations and reduce bottlenecks. Regular audits and real-time data monitoring were introduced to maintain efficiency.
Key Recommendations
We advised establishing regional distribution hubs to enhance logistic efficiency. Enhanced supplier agreements were recommended to ensure flexibility in scaling operations. Implementing sustainable practices was also advised to address long-term environmental impacts.
Projected Business Impact
Delivery times improved on average by 23%, while logistics costs were reduced by 15% within the first year. New efficiencies supported a 30% increase in the client’s expansion capacity, providing a model for future growth.
Market Entry Strategy — High-End Restaurant Chain
Global luxury dining brand — seeking Vietnam entry
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Challenge
The client required a detailed analysis to understand the Vietnamese high-end dining market. Navigating local regulations and consumer preferences posed significant challenges. Identifying optimal locations to attract the intended clientele was crucial for success.
Our Intervention
In-depth market research was conducted to profile the target demographic and competitor landscape. Regulatory frameworks were analyzed to ensure compliance with local standards. Location feasibility studies incorporated urban development trends and foot traffic data.
Key Recommendations
We proposed a phased entry strategy starting with flagship locations in urban centers. Tailoring the menu to include local flavors and ingredients was advised to enhance appeal. Engaging local partners was recommended to facilitate smoother regulatory navigation.
Projected Business Impact
The client secured prime locations in Ho Chi Minh City and Hanoi, with 20% cost reductions through strategic partnerships. Initial restaurants reached break-even within seven months, aligning with typical industry performance in emerging markets.
Digital Transformation — Catering Services Efficiency
Leading corporate catering provider in Vietnam
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Challenge
Inefficiencies in booking, billing, and inventory management were affecting service quality. Clients demanded faster turnaround times and seamless transactions. The lack of a digital platform hindered operational visibility and customer engagement.
Our Intervention
A comprehensive digital strategy was developed, including an integrated platform for bookings and inventory. Workflow automation tools were introduced to streamline billing processes. Enhanced data analytics offered insights into customer preferences and usage patterns.
Key Recommendations
We recommended adopting a centralized digital platform to unify operations and customer interaction. Training programs were advised to build staff capability in using new technologies. Continuous system updates and customer feedback loops were emphasized for ongoing improvement.
Projected Business Impact
Operational efficiency increased by 35%, with transaction times reduced by 40% within the first six months. Customer satisfaction ratings improved by 25%, demonstrating increased capacity to meet client expectations efficiently.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Vietnam.
Frequently Asked Questions
What is involved in a market entry strategy in Vietnam? +
Developing a market entry strategy for Vietnam includes assessing local demand, understanding consumer preferences, evaluating distribution channels, and reviewing regulatory compliance. Additionally, it involves competitor analysis to tailor offerings to the Vietnamese market, ensuring alignment with cultural norms and economic conditions.
Why conduct a feasibility study before entering Vietnam? +
A feasibility study analyzes key factors such as market demand, legal requirements, and financial projections. For Vietnam, it assesses supply chain logistics and potential barriers to entry. This comprehensive review helps minimize risks by ensuring that the business model aligns with local industry standards and market conditions.
How is market size evaluated for the food sector in Vietnam? +
Market size evaluation involves gathering data on consumer spending, analyzing sales trends, and estimating customer base growth. In Vietnam, this process includes examining regional differences and urban versus rural consumption patterns. Leveraging local surveys and data from industry reports ensures accurate and tailored insights.
What does a competitive analysis in Vietnam entail? +
Conducting a competitive analysis in Vietnam requires reviewing key market players, analyzing their strategies, and identifying market gaps. This includes studying price positioning, product offerings, and marketing tactics. Understanding competitors’ strengths and weaknesses helps refine entry strategies and identify opportunities for differentiation.
How is consumer behavior researched in Vietnam? +
Researching consumer behavior involves methods such as surveys, interviews, and focus groups to gather insights on preferences and purchasing habits. In Vietnam, it also considers cultural influences and regional diversity. Analyzing this data helps tailor products and marketing strategies to better meet the needs of Vietnamese consumers.
CONTACT US
Speak to advisors that have experience in the Vietnam Food Services market
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