Deep Cultural Understanding
We help you connect with Vietnam's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Vietnam Automotive Consulting
With decades of experience in Vietnam's automotive sector, our consulting firm excels at helping clients thrive in this dynamic market. Our global reach and hands-on support approach enable us to provide a comprehensive range of services tailored to enhance growth and navigate Vietnam's competitive automotive landscape.
Vietnam Macroeconomic Overview
Vietnam’s automotive sector recorded strong expansion in 2025, with approximately 484,500 vehicles assembled—up 39 percent from 2024—providing a robust foundation for industry-focused consulting services. Economic growth reached 8.02 percent that same year, supporting rising consumer demand and investment in vehicle production.
Domestic vehicle output continued to surge into early 2026. By June, production in the first half of the year totaled 284,600 units, a 26.9 percent year-on-year increase, while April production alone rose 11.3 percent month-on-month to 50,210 units, reflecting accelerating manufacturing momentum.
Vietnam’s automotive market also saw a notable rise in total vehicle sales. In 2025, sales reached a record 604,134 units—22 percent above 2024 levels—and total industry volume grew 20.3 percent year-on-year, the fastest among ASEAN‑6 countries, buoyed by rising GDP per capita (~USD 5,026) and enhanced market accessibility.
Vietnam's vehicle sales in 2025 increased by
22%
Source: Nine defining milestones of Vietnam’s auto industry in 2025
Our Automotive Expertise in Vietnam
Vietnam's automotive industry is evolving rapidly, driven by sectors like passenger vehicles, commercial vehicles, e-bikes, electric vehicles, component manufacturing, and logistics. The growth in connectivity, shared mobility, and eco-friendly initiatives further fuels this development.
Our firm provides expert automotive consulting in Vietnam, catering to these dynamic sectors including automotive electronics, R&D, after-market services, smart manufacturing, regulatory compliance, and automotive retail. Our tailored strategies ensure clients stay ahead in this competitive landscape.
Navigating industry trends such as digital transformation, sustainable practices, and mobility innovation, we offer strategic guidance. Our consulting services empower clients to optimize operations, streamline production, and capture market opportunities, ensuring sustainable growth.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Vietnam's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Automotive Insight into Stronger Decisions in Vietnam
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Automotive projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Automotive market research, delivering valuable insights and actionable recommendations in Vietnam to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Automotive Strategic Planning services in Vietnam, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Automotive Market Entry Strategy solutions in Vietnam, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Automotive Merger and Acquisitions advisory in Vietnam, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Automotive Value Chain Analysis in Vietnam, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Automotive Competitive Benchmarking services in Vietnam, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Automotive Distribution and Strategic Partnership solutions in Vietnam, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Automotive Consumer Behavior Analysis services in Vietnam, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
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Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
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Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
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Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
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The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Supply Chain Optimization — Auto Parts Manufacturer
Leading Vietnamese auto parts supplier — portfolio over VND 1 trillion
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Challenge
The client faced inefficiencies in the supply chain affecting delivery schedules and production costs. Key suppliers were located in disparate regions, causing delays and elevated logistics expenses. The need for a cohesive supply chain strategy was critical to maintain market competitiveness.
Our Intervention
Our team conducted a comprehensive analysis of existing supply chain processes and supplier locations. We implemented an integrated logistics management system, streamlining ordering and delivery. Collaboration with local transport providers was enhanced to reduce lead times significantly.
Key Recommendations
We advised developing closer partnerships with regional suppliers to decrease freight costs. Additionally, a centralized warehousing strategy was suggested to optimize inventory levels. Enhancing real-time data tracking for logistics provided better supply chain visibility.
Projected Business Impact
Delivery times improved by 30%, reducing logistics costs by 15% within six months of implementation. Inventory holding costs decreased by 20% due to optimized warehousing. These outcomes are typical for supply chain optimization projects in the Vietnamese automotive sector.
Market Entry Strategy — Electric Vehicle Launch
Global EV manufacturer — seeking market expansion in Vietnam
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Challenge
The client required a strategic plan to enter the Vietnamese electric vehicle market, dominated by local brands. Understanding consumer preferences and regulatory frameworks were essential to tailor their product offerings. They needed to establish an effective sales and distribution network quickly.
Our Intervention
We performed a detailed market analysis, covering consumer trends and competitor positioning. Our team mapped out local regulatory requirements and identified potential distribution partners. Tailored branding strategies were developed to align with local consumer behavior.
Key Recommendations
Our advice included creating localized marketing campaigns to enhance brand recognition. We recommended forging strategic alliances with existing dealers for expanded reach. Continuous monitoring of regulatory changes was advised to ensure compliance and adaptability.
Projected Business Impact
Market entry led to a 25% market share increase within the first year, with distribution partner networks expanding by 40%. Sales growth was consistent with industry benchmarks for new market entrants in Vietnam, reflecting successful brand positioning and distribution effectiveness.
Process Improvement — Vehicle Assembly Plant
Vietnamese automotive assembler — annual production of 100,000 units
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Challenge
The client experienced production bottlenecks leading to inefficiencies in vehicle assembly lines. Equipment downtime was frequent, and resource allocation was suboptimal, affecting overall output. There was a pressing need to enhance operational efficiency across the plant.
Our Intervention
Our consultation included a thorough evaluation of production workflows and equipment maintenance schedules. Lean manufacturing principles were integrated to minimize waste. Training programs were introduced to upskill the workforce, focusing on operational excellence.
Key Recommendations
We recommended implementing predictive maintenance systems for critical equipment to reduce downtime. Optimizing resource allocation through workflow reengineering was advised. Ongoing workforce training was suggested to sustain performance improvements and nurture skill development.
Projected Business Impact
Annual production capacity increased by 15%, with equipment downtime reduced by 25% over 12 months. Worker productivity rose by 10%, aligning with typical improvements from process redesign initiatives within Vietnam's automotive assembly sector.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Vietnam.
Frequently Asked Questions
What does a market study in Vietnam automotive cover? +
A market study in Vietnam's automotive industry involves demand analysis, consumer preferences, and economic trends. It encompasses regulatory reviews and evaluates distribution channels. Through competitor benchmarking and market segmentation, the study provides insights into the market landscape and potential entry strategies.
Why conduct a feasibility study before entering Vietnam's market? +
Conducting a feasibility study for Vietnam’s automotive market ensures understanding of financial, operational, and market dynamics. It involves risk assessment, regulatory compliance checks, and financial projections to confirm the viability. This helps in identifying potential barriers and aligning strategic objectives for successful market entry.
How is market size assessed in Vietnam's automotive industry? +
Market size in Vietnam's automotive industry is assessed through quantitative analysis of current sales, production volumes, and potential demand. It incorporates trend analysis, economic forecasts, and field interviews. This evaluation helps in understanding growth opportunities and aligning resource allocation effectively.
How is a competitive analysis conducted in Vietnam's automotive sector? +
A competitive analysis in Vietnam’s automotive market involves evaluating key competitors through market share analysis, pricing strategies, and product offerings. It includes SWOT analysis and customer feedback evaluations. This provides strategic insights to enhance competitive positioning and identify unique value propositions.
What is involved in a benchmarking study for Vietnam’s automotive industry? +
A benchmarking study in Vietnam’s automotive industry involves comparing industry best practices, performance metrics, and operational efficiency against competitors. It assesses technological advancements, customer satisfaction levels, and strategic initiatives. This helps in setting performance standards and driving continuous improvement.
CONTACT US
Speak to advisors that have experience in the Vietnam Automotive market
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