Deep Cultural Understanding
We help you connect with Thailand's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Thailand Steel Consulting
With decades of experience in Thailand's steel sector, our consulting firm helps clients thrive in this competitive market. We excel by offering a wide range of services and employing a hands-on support approach, ensuring success through global insights and local expertise, tailored to your needs.
Thailand Macroeconomic Overview
Domestic steel consumption in Thailand rose to approximately 18.5 million tonnes in 2025, an increase of 11.8% compared with the previous year. Domestic production reached around 8.08 million tonnes, up 23.6% year‑on‑year, while imports accounted for roughly 55% of total steel supply, with China supplying about 46% of imports.
According to the Office of Industrial Economics, the Manufacturing Production Index (MPI) for the Thai iron and steel industry is projected at 91.6 in 2025—an increase of 5.6% from 2024—driven by rising domestic consumption to 18.3 million metric tons (up 11.0%) and a slight decline in import value to USD 10.28 billion (‑1.3%).
Thailand’s steel market value reached about USD 6.31 billion in 2025, with expectations to grow at a CAGR of 2.88% through 2034, reaching USD 8.22 billion. Infrastructure development, urbanisation, and industrial growth—especially in automotive and electrical sectors, along with investments in the Eastern Economic Corridor—support this trajectory.
Thailand's domestic steel consumption in 2025 rose by
11.8%
Source: Thailand steel demand increased, imports and weak prices pressure the market
Our Steel Expertise in Thailand
Thailand's steel industry is dynamic and multifaceted, encompassing sectors such as automotive, construction, shipbuilding, and infrastructure. This diverse landscape fosters both challenges and opportunities.
As trends shift towards sustainability and digital innovation, our Thailand Steel Consulting offers strategic insights. We guide clients through advancements in efficient production, green technologies, and smart manufacturing.
Our expertise spans critical sectors like heavy machinery, energy, electronics, and railways. By understanding nuances in mining, recycling, and export dynamics, we help maximize growth and competitive advantage.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Thailand's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn Steel Insight into Stronger Decisions in Thailand
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various Steel projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive Steel market research, delivering valuable insights and actionable recommendations in Thailand to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive Steel Strategic Planning services in Thailand, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert Steel Market Entry Strategy solutions in Thailand, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth Steel Merger and Acquisitions advisory in Thailand, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in Steel Value Chain Analysis in Thailand, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough Steel Competitive Benchmarking services in Thailand, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert Steel Distribution and Strategic Partnership solutions in Thailand, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced Steel Consumer Behavior Analysis services in Thailand, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Yanika Assavaboonsathien
Director
Strategy Development, Operating Model Transformation & Organisational Performance
Julatis Phumchan
Senior Consultant
Strategic Planning, Market Analysis & Project Management
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Yanika Assavaboonsathien
Director
Strategy Development, Operating Model Transformation & Organisational Performance
Julatis Phumchan
Senior Consultant
Strategic Planning, Market Analysis & Project Management
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
Download Whitepaper
Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
Download Whitepaper
Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
Download Whitepaper
Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
Download Whitepaper
The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Operational Efficiency Improvement — Steel Manufacturing Plant
Major steel producer — output capacity of 1.2 million tons annually
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Challenge
The client faced inefficiencies in production processes, resulting in increased operational costs. Lack of integration between departments further complicated issues. The goal was to enhance productivity while maintaining quality standards.
Our Intervention
Our team conducted a comprehensive analysis of current workflow and bottlenecks. We utilized process optimization techniques and integrated advanced data analytics tools. Cross-departmental workshops were facilitated to improve internal communication and collaboration.
Key Recommendations
We suggested implementing a lean manufacturing approach to reduce waste and increase efficiency. Regular training sessions for staff were recommended to ensure continuous improvement. Adoption of predictive maintenance systems was advised to decrease downtime.
Projected Business Impact
Typical outcomes include a 15% reduction in production costs within six months and a 20% increase in overall efficiency over one year. These improvements were aligned with industry benchmarks, ensuring sustainable operational gains.
Market Expansion Strategy — Steel Distribution
National steel distributor — annual revenue of THB 3 billion
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Challenge
The client struggled to expand its market reach outside major urban centers. Limited market insights led to missed opportunities in emerging regions. Customer engagement strategies were outdated and required redesigning to boost sales.
Our Intervention
We performed a detailed market analysis, identifying key growth areas through data-driven insights. Customer feedback systems were enhanced for real-time market intelligence. Digital marketing initiatives were launched to increase brand visibility and customer interaction.
Key Recommendations
Targeting emerging regional markets with tailored offerings was advised to capture new demand. Enhancing digital platforms and customer service was recommended to improve customer experience. Strategic partnerships with local firms were suggested for logistical support.
Projected Business Impact
Illustratively, the distributor achieved a 25% increase in regional sales within 18 months. Customer satisfaction ratings improved by 30%, indicating a stronger market presence and competitive advantage.
Sustainability Program Development — Steel Production
Leading steel manufacturer — focused on sustainable practices
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Challenge
The client aimed to reduce its environmental footprint amid tightening regulations. Existing processes were not aligned with sustainability goals, leading to resource inefficiencies. A strategic approach was needed to meet industry standards and enhance compliance.
Our Intervention
We assessed current production practices for environmental impact and resource utilization. Advanced energy management systems and recycling initiatives were proposed. Engagement with regulatory bodies ensured alignment with national sustainability targets.
Key Recommendations
Implementing energy-efficient technologies and expanding the use of recycled materials were key suggestions. Establishing a dedicated sustainability team was advised to monitor and drive ongoing initiatives. Partnerships with eco-friendly suppliers were recommended.
Projected Business Impact
Typical results include a 30% reduction in energy consumption and a 40% increase in the use of recycled materials over two years. These efforts resulted in compliance with all relevant regulations and improved corporate sustainability ratings.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Thailand.
Frequently Asked Questions
What does a market study in Thailand's steel industry involve? +
A market study for Thailand's steel industry involves demand analysis, supply chain review, and competitor benchmarking. It also includes client segmentation to understand customer needs and a regulatory review to comply with Thai import and export policies. Field interviews may be conducted to gain insights into local market dynamics.
Why conduct a feasibility study before entering Thailand's market? +
A feasibility study assesses the viability of entering Thailand's steel market by evaluating economic conditions, infrastructure, and potential legal challenges. It involves risk analysis, financial projections, and understanding market demand trends. This helps investors make informed decisions based on comprehensive insights into the operational landscape.
How is market size assessed in Thailand's steel sector? +
Market size is assessed using a combination of quantitative data analysis and field research in the Thai steel sector. Demand analysis examines current consumption patterns while supply chain mapping identifies key players. Statistical models estimate growth potential, and industry reports offer additional insights into future market trends.
How is a competitive analysis performed in Thailand's steel industry? +
Competitive analysis in Thailand's steel industry involves benchmarking major players, assessing their market share, and evaluating their product offerings. Analysts conduct SWOT analysis to identify strengths and weaknesses and utilize Porter’s Five Forces to understand competitive pressures. This provides insights for strategic positioning.
What is involved in regulatory review for Thailand's steel market? +
Regulatory review for Thailand's steel market covers compliance with local laws, import-export regulations, and environmental standards. It involves analyzing permits, conducting an assessment of tax obligations, and reviewing safety regulations. Engaging with local authorities and understanding policy changes are also crucial components of this review.
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