Deep Cultural Understanding
We help you connect with Thailand's diverse cultures by navigating local habits, values, and unspoken norms. This ensures your strategy aligns with local expectations, building trust and fostering sustainable results.
Thailand New Business Development Consulting
With decades of experience, we excel in Thailand's New Business Development Consulting, helping clients thrive in the competitive market. Our global reach and hands-on support approach ensure a wide range of services tailored for success in Thailand's dynamic business landscape.
Thailand Macroeconomic Overview
The new business development consulting sector in Thailand is recovering from pandemic disruptions, with new business registrations rising by 12% in 2023 and registered capital increasing by 31%—about 85,000 entries and 560 billion baht respectively. Consulting businesses featured among the top five registration categories alongside construction and real estate.
Consulting and management services showed renewed momentum between 2023 and 2024, rebounding after earlier declines and forming part of the group identified by NESDC as "rebounded industries" with positive growth in registered capital and activity. This suggests improving investor interest in advisory services amid broader economic stabilization.
Thailand’s overall macroeconomic environment is modest but supportive: GDP growth reached 2.8% year-on-year in Q1 2026, up from 2.5% in late 2025, while projections for full-year 2026 remain in the 1.7–2.3% range. These conditions offer a stable backdrop for growth in new business consulting services.
Thailand's consulting sector saw a registered capital increase of
31%
Source: NESDC
Our New Business Development Expertise in Thailand
The new business development landscape in Thailand is marked by diverse opportunities across various sectors, including fintech, healthcare, e-commerce, tourism, agriculture, renewable energy, retail, logistics, manufacturing, telecommunications, construction, real estate, education, automotive, and entertainment. Our consulting firm understands these dynamics, helping clients navigate regulatory challenges and market entry with precision.
Our expertise in Thailand's rapidly evolving sectors allows us to offer tailored consulting solutions for decision makers in top companies. We focus on innovation in digital transformation, sustainability, and localization. This approach ensures our clients can effectively capitalize on emerging trends and stay ahead in their respective industries.
With ever-changing consumer preferences and technological advancements, industries in Thailand are constantly adapting. Our firm provides insightful guidance on leveraging these trends to foster strategic growth and competitive advantage, ensuring that our clients not only meet but exceed their business objectives in this vibrant market.
Our Proven Local Know How
Data-Driven Market Intelligence
Our actionable intelligence, powered by real-time market monitoring and insights from your ecosystem, enables you to make informed decisions, seize emerging opportunities, and mitigate risks in Thailand's dynamic markets.
Authentic Local Insights
Through direct engagement with key stakeholders, we provide you with nuanced perspectives that reveal the “why” behind market behaviors, helping you design tailored solutions that drive meaningful results.
Turn New Business Development Insight into Stronger Decisions in Thailand
Validate opportunities, manage risk, and allocate capital with greater confidence through current market evidence and practical strategic advice.
How We Help
Our company has successfully supported various New Business Development projects by providing market research, competitive analysis, and strategic guidance to help businesses succeed.
Market Research
We offers comprehensive New Business Development market research, delivering valuable insights and actionable recommendations in Thailand to enable businesses to make well-informed decisions and achieve long-term success in the industry.
Strategic Planning
We offers comprehensive New Business Development Strategic Planning services in Thailand, providing tailored frameworks and actionable strategies to help businesses achieve their goals and sustain growth in a competitive environment.
Market Entry
We delivers expert New Business Development Market Entry Strategy solutions in Thailand, offering valuable insights and effective approaches that empower businesses to successfully penetrate new markets and secure a competitive edge.
Mergers and Acquisitions
We provides in-depth New Business Development Merger and Acquisitions advisory in Thailand, guiding businesses with expert recommendations to navigate complex transactions, unlock synergies, and maximize shareholder value.
Value Chain Analysis
We specializes in New Business Development Value Chain Analysis in Thailand, delivering actionable insights that optimize operational efficiency, enhance profitability, and drive strategic decision-making for businesses across industries.
Competitive Benchmarking
We offers thorough New Business Development Competitive Benchmarking services in Thailand, helping businesses identify key performance gaps, uncover market opportunities, and build stronger competitive strategies.
Distribution & Strategic Partnership
We delivers expert New Business Development Distribution and Strategic Partnership solutions in Thailand, enabling businesses to establish effective networks, foster collaborative relationships, and achieve long-term market success.
Consumer Behavior Analysis
We provides advanced New Business Development Consumer Behavior Analysis services in Thailand, offering actionable insights into consumer preferences and trends to help businesses refine their strategies and enhance customer satisfaction.
Our Experts
Establish industry dominance with our experts and partners
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Yanika Assavaboonsathien
Director
Strategy Development, Operating Model Transformation & Organisational Performance
Julatis Phumchan
Senior Consultant
Strategic Planning, Market Analysis & Project Management
Damien Duhamel
Managing Partner
Market Research, Strategy & Market Expansion
Mickael Feige
Partner
Market Research, Market Entry & Growth Strategy
Yanika Assavaboonsathien
Director
Strategy Development, Operating Model Transformation & Organisational Performance
Julatis Phumchan
Senior Consultant
Strategic Planning, Market Analysis & Project Management
Our Presence in Media & Events
SOUTH CHINA MORNING POST
South China Morning Post featured Damien Duhamel, Managing Partner at Eurogroup Consulting, sharing his perspective on how Chinese EV competition could reshape Malaysia's automotive industry and the wider regional market.
TRANSPORT LOGISTIC SEA 2025
At Transport Logistic Southeast Asia 2025, Mickael Feige, Partner at Eurogroup Consulting, moderated a fireside chat on building seamless, smart and sustainable supply chains for the new global economy.
BUSINESS INSIDER
Damien Duhamel shared his perspective with Business Insider on the factors shaping innovation across Asia's leading cities, from human talent and technology to governance and global integration.
Our Publications
Download Whitepaper
Senior Living in Thailand
Thailand’s ageing transition is creating a real but selective senior living opportunity. The paper examines investable demand, scalable business models and the constraints still limiting market growth.
Download Whitepaper
Rising Tides in the East
Southeast Asia is emerging as a key advanced manufacturing hub. The white paper examines the capabilities, technologies and opportunities reshaping the region’s industrial landscape.
Download Whitepaper
Future Asean Sustainable Cities
Southeast Asia’s cities are transforming through rapid urbanisation and sustainability. It explores the trends shaping greener, more resilient and inclusive urban development.
Download Whitepaper
The New Asean Consumer
ASEAN’s consumer landscape is evolving with rising incomes, digitalisation and changing expectations. The report highlights the trends reshaping how businesses engage and grow across the region.
Case Studies
Market Entry Strategy — Consumer Goods in Thailand
Leading multinational consumer goods conglomerate — revenue over USD 7 billion
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Challenge
The client aimed to enter the competitive Thai consumer market, requiring in-depth knowledge of local consumer preferences and regulatory conditions. They needed a structured approach to position themselves against well-established rivals effectively. Their objective was to achieve a market share of 10% within three years.
Our Intervention
We conducted comprehensive market research, analyzing consumer behavior trends, competitor landscape, and regulatory frameworks. Methodologies included in-depth interviews, survey analysis, and regional focus groups. We developed a tailored market entry strategy focusing on branding, distribution channels, and partnership opportunities.
Key Recommendations
Our team recommended a phased market entry starting in urban centers with a high concentration of target demographics. We advised forming strategic alliances with local distributors to enhance market penetration. Additionally, a tailored marketing approach was suggested to resonate with Thai cultural nuances.
Projected Business Impact
Within the first 18 months, the client achieved a 5% market share and identified additional opportunities for expansion. Distribution partnerships resulted in a 20% increase in sales efficiency. The strategy set a foundation projected to fulfill the 10% market share target within the planned timeframe.
Digital Transformation — SME Financial Services
Medium-sized financial services provider — assets over USD 500 million
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Challenge
The client faced operational inefficiencies and customer dissatisfaction due to outdated technology systems. They struggled to integrate digital solutions that would enhance customer engagement and streamline workflows. Additionally, regulatory compliance posed significant challenges.
Our Intervention
Our team assessed current digital capabilities and identified critical areas for technological upgrades and process automation. We facilitated workshops to pinpoint pain points and conducted a feasibility study for potential tech interventions. A roadmap for digital transformation was developed, highlighting phased implementation stages.
Key Recommendations
It was recommended to implement cloud-based solutions to enhance data accessibility and provide real-time analytics. We suggested adopting fintech innovations for improved customer interfaces and harmonizing back-end processes. Additionally, compliance was to be strengthened through automated monitoring systems.
Projected Business Impact
Operational efficiency improved by 25%, reducing processing times significantly within six months. Customer satisfaction scores saw a 15% increase, correlating with enhanced service delivery. The implementation set the course for future tech advancements aligned with compliance mandates.
Supply Chain Optimization — Export Agriculture
Large-scale agricultural exporter — annual exports over USD 1 billion
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Challenge
The client's supply chain was plagued by inefficiencies impacting cost and lead times. Logistical challenges including inconsistent transportation schedules and storage issues led to frequent delays. Achieving a 15% reduction in overall supply chain costs was a critical goal.
Our Intervention
We performed a detailed supply chain audit to identify bottlenecks and assess logistics processes. Advanced data modeling techniques were used to simulate supply chain scenarios and optimize route planning. Strategic partnerships with logistics firms were explored to improve reliability of transport and storage solutions.
Key Recommendations
We advised the client to invest in predictive analytics for demand forecasting and integrating IoT for real-time monitoring. Strategic warehousing reforms were recommended, emphasizing location and capacity optimization. Outsourcing non-core logistics functions was suggested to enhance focus on core activities.
Projected Business Impact
The client achieved a 12% reduction in supply chain costs within the first year, aligning closely with targeted goals. Logistics efficiency improved by 30%, leading to more consistent delivery schedules. These results established a framework for continual improvements and adaptations.
Our Clients
Trusted by clients for long-term collaboration. Selected organizations our teams have supported globally and across Thailand.
Frequently Asked Questions
What does a market study in Thailand include? +
A market study in Thailand encompasses demand analysis, customer segmentation, competitive landscape review, and regulatory environment assessment. This involves collecting data through field interviews, analyzing market trends, and understanding consumer behavior to provide a comprehensive overview for new business opportunities.
Why conduct a feasibility study before entering Thailand? +
Conducting a feasibility study in Thailand ensures the viability of a new business venture. It includes assessing financial projections, market potential, operational requirements, and legal constraints. By analyzing resource availability and potential risks, businesses can make informed decisions and mitigate potential challenges.
How is market size assessed in Thailand? +
Market size in Thailand is assessed through demand estimation and trend analysis. This involves collecting data on potential customers, analyzing current market conditions, and estimating revenue potential. Techniques like surveys and interviews with local stakeholders help determine the scope and growth potential, offering insights into the target market.
How is a competitive analysis conducted in Thailand? +
Competitive analysis in Thailand involves benchmarking against key players, assessing market positions, and evaluating product offerings. This process uses competitor profiling and market share analysis to understand strengths and weaknesses. It provides insights on pricing strategies and value propositions, helping businesses position themselves effectively.
What is involved in a regulatory review for Thai markets? +
A regulatory review in Thai markets includes analyzing local laws, compliance requirements, and industry-specific regulations. This involves understanding tax obligations, licensing, and labor laws. By reviewing governmental policies and engaging with legal experts, businesses ensure adherence to the regulatory framework, reducing risks and ensuring smooth operations.
CONTACT US
Speak to advisors that have experience in the Thailand New Business Development market
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